Emergence 06: Oliver King

Oliver King is the founder of Engine a UK service design consultancy. His talk was pretty much a service design textbook as a powerpoint. He's also by far the most dynamic and charged of the speakers, perhaps he is the natural public spokesperson/sales person for the service design movement?

Random notes:

Started as a product designer, wanted to take it in a new direction, define the product brief, not follow the brief.

"Translation space", in between corporate strategy and implementation

Recommended Pine and Gilmore "The Experience Economy"

Making services U2D2: went by too quick for me to write down what this is.

5 Types of Projects
Discovering
Informing
Exciting
Optimizing
Specifying (most important from service design perspective)

Principal Methods of Service Design:
Systems Thinking
Service Blueprints
Design Research
Design Probes
Customer Personas
Communication
Authoring
Process Design
Facilitation
Visualization
Prototyping