Towards Transparent Shopping

Consumerium is link from my comments page. Its a wiki site, and a bit indirect in stating its goals, but what I make of it is they are trying to build a handheld tool to access product data while you shop. Could be amazing if they succeed. Need to pick between two cereals on the shelf? What if you could instantly see that one company is involved in several lawsuits claiming they mislead consumers about chemical contamination of their products. Valuable information, but damn hard to access when you really need it in the shop. Looks like Consumerium is out to change that.

Big caveat though. Like many open source and social software projects, their is very little on their site to give confidence that they will actually be able to build their dream. Don't get your hopes up. Still I wish them all the luck, can't wait to see this product turn real.