Will T-Mobile ever get it?

T minus 1 year and counting. Been over a year now that Starbucks has been offering 3rd party wireless internet. Forgot the initial company name, but the service is run by T-Mobile now. And its a case study on how not to attract customers.

Would you rather rip off one customer or have 10 happy customers? T-Mobile apparently wants the former. From the get go the Starbucks wireless service had 2 pay options. Pay by the minute at super sized prices or unlimited access provided you commit to a year contract. What's missing is a middle ground, the space where all most all their target market lies. People's need for wireless internet comes in bursts, on random trips where they don't have access in an office or hotel. And when they have need for access they want it to be unlimited. If T-Mobile offered day passes for $10, weeks for $20 and months for $30 they'd be racking up customers. Instead they rack up animosity. I've paid them at times, but each time I do I hate them more. And I sure don't recommend them to people.

Writing this up now because for a second I thought T-Mobile had learned. They finally offered a month to month option for a sort of reasonable $40 I only need a week but I almost paid up, it make this week a bit smoother. Until I saw the $25 cancellation fee. WTF? What is the point of a monthly option if you get penalized for only taking a monthly. Could have easily bought 3 or 4 months scattered through this year at $40 a pop. Instead I'll be taking my business else where, thank you.

And just for google let me add that T-Mobile sucks.