Comments: Don't Let the Door Hit You on the Way Out Mr. Trippi,


The arrangement Trippi had was not unusual, hence the lack of a story. Campaign managers in high profile races often get a percentage of the ad buys instead of a salary. 10-15% is standard. Just like an advertising agency.

Trippi did the best he could with a much less than perfect candidate.

Probably true, but its still a sketchy situation, no? The more ads he buys the more money in his pocket? That's a positive feedback loop, unless of course the manager has the integrity to make strategic decisions that put the money places that don't pay off.

What might be the missing link in all this is the shear size of the Dean campaign fund. Its bigger then any campaign except the 04 presidential and maybe 96. In an average senate campaign and possibly even a federal fund limited presidential one, its just not worth it to squeeze the candidate for ad percentage and risk losing victory goodwill, which of course brings more cash in the door. But with 40 million at play, suddenly making bad ad buying runs that grease the pocket equals real big money.

Regardless of how you cut it, its sketchy business, but of course that's par the course when it comes to power...

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