Comments: What the Hell is Amazon Thinking???

Comments

Just choose the More Search Options link and you get the standard Amazon search by Author or whatever page...

Searching for Kodwo Eshun returns 2 books that way...

Well, their old system wasn't that great in the first place. If you wanted to look for, say, a band like "The Fall" you'd be swamped with thousands of other CDs all of which had the word "fall" in it. And seriously, who needs to look for something based on the actual text? If you haven't read the book what do you need that for?

Well, thanks to Joi Ito's ego surfing post I did discover that some of my work appears in a book I had no idea about. Unfortunately my name appears on a different page then the image, so I have no idea what they used... I suspect in the right context this is a great research tool. In the right context, which is not as the default setting of the generic search box...

The key thing here though is they need a better search algorithm. The balance is off, and while jand is right you can do advanced searches, you really shouldn't have to. Seriously how hard is it for Amazon to realize that the Author and Title fields should be weighted far higher then random text on a random page?