Absolut Reterritorialization

This is one example among many at danwei of Chinese firms appropriating Western brands and imagery. I absolutely (no pun intended) love this stuff. Its sampling in my book and its often beautiful. Of course sometimes it will be unimaginative and poorly done, but its not exactly like all design is done well at the moment....

Jeremy Goldkorn of Danwei clearly disagrees, it seems he's on the side of hard intellectual monopoly. Still his reports from China fascinate me. This is where the battles over the territorialization of ideas really start to heat up. From what I can tell the Chinese must see the West's current position on intellectual property as absurd, and perhaps uncomprehensible. So do I of course, but China as a country, culture and economic force is in a position to radically transform the game...