February 14, 2007

Political Targets

Reading Googlection 2008 makes it look like the Republicans are way ahead on using search engine advertising to push their candidacies for the US president. It's not super surprising knowing that Karl Rove comes from a direct marketing background and the GOP has historically been better at micro-targeting voters. It is ironic though that for all the Democrats diversity rhetoric, they still market themselves to the masses, while the Republicans push a monoculture world view and then push their candidates to diverse niches...

Posted by Abe at February 14, 2007 10:50 AM

Comments

How bout for this year? Do you have any links for the Googlection? Thanks in advance.

Vina
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