Economics/Attention

It's the year 2006, how do you get away with publishing a book without ever googling your title? I have no idea but Richard Lanham's new book The Economics of Attention curiously has no references at all to Michael Goldhaber's The Attention Economy: The Natural Economy of the Net, hmmmm. Goldhaber's work was published online in a peer-reviewed journal nine years ago. It's core premise is practically identical to Lanham's. Google the title of Lanham's book and Goldhaber shows up as the third full result, behind only references to Lanham's book. I'm all of nine pages into that book so who knows how it stacks up, but it sure hasn't started out right, at least if your a nerd like me who reads the bibliography first...