Hand Branding

Been recieving Trend Central's email newsletter for a couple weeks now. Not enough info to really judge how accurate they are, yet. But I did find today's mail interesting:

At a school in Brooklyn where the students are required to wear uniforms, 7th grade boys are using black markers and Wite-Out to pen the names of their favorite skateboard and snowboard brands on their book bags... Girls in the same class are writing popular fashion styles like “velour” on their book bags so as to indicate that if they had the choice, they would be looking cool in velour.

Interestingly, brand names like Element, Blind, Venture, and Zero are more prevalent on bookbags than favorite bands such as Sum 41 and Blink-182...

no indication of sample size or methodology, treat as suspect, but its interesting none the less...