September 15, 2003
MoveOn Moves Again (updated)
looking good, looking good. Could it be that Dubya Bush's biggest legacy will be getting the "left" to remember how to organize again?
One of the interesting things about this campaign is that Move On is clearly taken a logic driven approach to this particular propaganda effort. Its all about the facts, making it a fact that Bush is a liar. There is a real problem with this tactic though, it utterly fails on those who trust* or *believe in Bush. You can yell liar all you want, and its irrelevent to those with the trust in the man.
Now thankfully for Move On there is a sizable group of logical Republicans, ones open to the facts argument. Fiscal conservatives and libertarian leaners mainly. They already show signs of doubting Bush, so they are good targets. But I still think this is the wrong way to really go after Bush. Rather then making a hard accusation it be better to just raise doubts.
Instead of saying "Bush is a liar", ask "is Bush a liar?" Instead of stating "Bush can't be trusted", wonder "can Bush be trusted?" Be inclusive, bring in everyone to the discussion and let them decide on their own. The first pair of statements attack, they cause Bush fans to go on the defensive, and once they are there its going to be damn hard to convert them. But if they let their guard down and start to think, to ask questions, then they can decide on their own whether he can be trusted. And the seeds of doubt will be planted. Even if they still like Bush they'll be second guessing the choice. Worried perhaps they are wrong.
The facts will speak for themselves in the right circumstances. But challenging Bush fans with them in a head to head manner is not much of a winning tactic. It just puts people at odds, ready to defend and dying for some cognative dissonence, a denial of reality in order to maintain a belief system. So yeah, I'm here to take the other tact. To ask the questions and open up the doors. Meanwhile I wish Move On the best in their campaign.Posted by Abe at September 15, 2003 07:13 PM