Abstract Dynamics: Catching Sent of the Future

January 22, 2003

Catching Sent of the Future

Dropped by Sephora this evening to sniff some of my favorite luxury item, fragrence. Smell is the most primal of our senses and I take picking a new cologne seriously. Refuse to buy one withoue wearing it for a day first.

Ideally I would test out all the scents, but there are far too many. And since all you see is bottles, the brand is the only thing you have when picking out what to smell. It brings the importance of graphic design painfully out in the open. If the package doesn't look good to me I won't be able to smell it, there just isn't enough time. I just hope the designers are good enough to represent the scents properly...

Ordinarily I'm not really into brands expanding into endless products, but when it comes to scent it seems like they don't go far enough. You buy a cologne to smell like it, yes? So why cover that smell up with a soap that has one scent, shampoo with another, and clothes with their own detergent odour. Its an area where it makes perfect sense to buy the whole set. But the Gucci laundry detergent is nowhere to be found. Guess its too low rent for those Euro megabrands...

Oh and if you care, my likely choice, an old favorite Comme des Garcons White. They don't even have a matching deodorant, so I guess its more Gucci Rush for the underarms.

Posted by Abe at January 22, 2003 04:01 AM